Campus Ecologist

Volume 11, Number 1, 1993

Copyright 1993. Carolyn S. Banning and James H. Banning

The Pedestrian's Visual Experience on Campus: Informal Learning of Cultural Messages

by James H. Banning



Introduction

Students, faculty, staff, and visitors are all pedestrians on the college campus. The purpose of this article is to examine the concepts of "pedestrian" and "informal learning" as they apply to learning cultural messages by campus pedestrians.

The pedestrian experience is walking and billions of foot miles are logged each year. These foot miles or walk trips are classified by four basic purposes: work trips, school trips, personal business trips, and recreational trips. (Smith, 1987). The walking experience associated with these trips is typically viewed from three perspectives: safety, functional aspects, and pleasurable aspects (Untermann,1984).

Pedestrian safety is a major issue. Untermann (1984) reports that 350,000 pedestrians are struck by autos each year in the United States and thousands of deaths and injuries result. Campuses are not immune from these accidents; in fact, campuses have the additional hazard of the bike-pedestrian accident. There is also an increasing concern for pedestrian safety from health hazards associated with vehicle emissions, air pollution, noise, and the ever present risk of on campus robberies and personal assaults.

The functional aspects of the pedestrian trip encompasses the issue of designing for pedestrian convenience. Untermann (1984) notes that convenience depends upon the directness, continuity, and availability of the walk. Pushkarev and Zupan (1978) address the functional issues of the pedestrian experience in depth including such issues as pedestrian space requirements, sidewalk widths and standards, and other important functional design issues. On campus, the ubiquitous "campus footpath" indicates the most functional route for students!

Pleasure is Untermann's (1984) third category. Within this category, he includes the factors of protection from the weather, coherence, psychological security, and interest. Good pedestrian planning includes the enhancement of the pleasurable aspects of the walking experience. This is often achieved by the inclusion of design features such as sitting walls, benches, and flower gardens.

The importance of safety, functionality, and pleasure for the campus pedestrian is without question, but a fourth category, "informal learning," can be added to the walking experience. Again, the purpose ofthis article is to illustrate what the campus pedestrian may" informally" learn about the campus culture from walks on campus. Specifically, the article will illustrate some of the "teachings" of the campus pedestrian environment and the impact of these teachings on the physically disabled, women, persons of color, and gay, lesbian and bisexual students.

The Pedestrian's "Informal Learning"

An analog for the campus pedestrian's learning experience is the museum visit. Loomis (1987) captures the essence of this experience when he notes that learning in a museum usually occurs in an open and free setting as compared to such formal places as classrooms, lecture halls or theaters. He points out there are no "assigned seats" and visitors are free to roam about. The campus pedestrian experience is similar. The campus pedestrian moves about on foot from place to place and has opportunity for learning as he/she engages the non-verbal communications of the physical environment. Museums most often have a stated educational mission and intentionally arrange the exhibits, reading material, and interpretive signs to communicate their message or curriculum. While the campus pedestrian's learning environment is usually not intentionally "programmed" by any educational programming board or curriculum group, the informal curriculum may be the non-intentional non-verbal communication of basic cultural values.

Support for this connection is provided by the architectural group MATRIX. They (MATRIX, 1984) suggest that the physical or built environment is a "man" made world and therefore reflects the values of those in "power. " Building on this rationale, the nonverbal messages experienced in the campus pedestrian environment are those that reflect abled bodied, male, white, and heterosexual values. In addition, thecampus pedestrian environmen talso includes messages encoded by other pedestrians and users of the campus. Often these messages take the form of graffiti which express powerful and direct negative cultural messages for the differently abled, women, persons of color, and gay, lesbian and bisexual persons.

Photographs: Examples of Cultural Messages

Recent campus planning and design efforts have taken into account the functional issue of access for the physically disabled, but negative symbolic messages (Photograph l.) can still be found. The "make shift"curb cut communicates a lack of concern, not caring enough to do the best, and the effort seems to be an after-thought. Photograph 2. is of the same location, but the curb cut has now been corrected. The messages are now quite positive. Photograph 3. sends a mixed message. While the curb cut looks functional, the placement of the trash receptacle makes the access unusable. Properly designed and located curb-cuts can give positive messages of caring and concern.

Photograph 1. Negative curb cut.

Photograph 2.  Positive curb cut.

Photograph 3.  Mixed messages.



Photograph 4. is of a university library. It has a three story male figure on the building. No other sculpture adorns the building. Is the building exclusively for men? The campus sign "MEN WORKING" in Photograph 5. raises the same question of male exclusivity.

Photograph 3. Campus Library.

Photograph 5. Men Working.

Photograph 6. is a photo of street art in an urban pedestrain area of a Midwestern city. the photograph suggsts typical athletic stereotypes regarding Africian-Americans and Anglo-Americans; the former excelling at track and basketball (activities associated with playgrounds) and the latter performing tennis and gymnastics (activities associated with sports clubs, country clubs, and afluent families). Posters containing similar messages can often be found on college campuses as well.

Photograph 6. Street art.

Photograph 7. Homophobia.



Photograph 7. is of a campus alcohol awareness exhibit which includes a "demolished" vehicle in which a death occurred. Not visible in the photograph is a chalked sentence in front of the car saying "Someone knew the driver of this car was a homosexual." Intolerance is taught by the campus pedestrian environment.

The point of the photographs is to illustrate that there are many negative non-verbal cultural messages that teach campus pedestrains about themselves and others on such topics as self and group-esteem, cultural group stereotypes, and group exploitation and intolerance. How safe, how convenient, how pleasurable can the campus pedestrian environment be with th presence of these negative messages.

Implications for Campus Planning

Smith (1987) in the National Cooperative Research Program Report 294A and 294B makes the following statement:

The pedestrian is often excluded as a design consideration in development projects... and becomes merely an afterthought. p.3


The report goes on to call for the inclusion of pedestrian issues and for knowledgeable persons and/ or in-house pedestrian advocates in the planning process. This call should also be extended to campus planning. Historically underepresented groups must be included in campus planning efforts in order that traditional planning and design groups are aware of encoded negative messages in the campus pedestrian environment. A campus pedestrian environment that is safe, functional, pleasurable, and teaches the celebration of all cultures will be a campus environment worth planning, building, and using.


References:

Loomis, R. J. (1987). Museum visitor evaluation: New tool for management Nashville, TN: American Association for State and Local History.

MATRIX, (1984). Making space: Women and the man made environment. London: Pluto Press

Pushkarev, B. & Zupan, J. (1975 ). Urban space for pedestrians. Cambridge, MA: The MIT Press.

Smith, S.A. (1987). Planning and implementing pedestrian facilities in suburban and developing rural areas. National Cooperative Highway Research Program, Report 294A & 294B. Washington D.C.: Transportation Research Board, National Research Council.

Untermann, R.K. ( 1984). Accommodating the pedestrian. NewYork: VanNostrand Reinhold Company.



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